Description

If you’re on the manual payment setting, you’ll make a payment for your Google Ads costs before your ads run, and that payment will be used to pay for your advertising costs once your ads start running.

With Google Ads, you control how much you spend using two different settings: your daily budget and your bids. Your budget is the amount you want to spend on each campaign per day. Your bid is the amount you’re willing to spend on a keyword if someone searches for that term and then clicks your ad.

Charges don’t usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on thresholds—or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.

Recommended Monthly Budget You Should Allocate to Google AdWords. Depending on the client, industry, objectives, and locations targeted, our strategist recommendation for starting budgets range from $1,000 to $10,000 per month. … If you have had some experience with Adwords consider a higher budget.