• Product advertising that promotes a certain product or service.
• Classified advertising that is used in newspapers and buyer and seller publications.
• Institutional Advertising promotes an idea of the company that markets a product and service.

Retail advertising can be divided into local and national advertising. Local merchants who own a single location in a single market or trade area engage in local retail advertising, using local media to reach customers living and working near their establishments.

Retail advertising is the process by which retailers use store advertising (online and offline) to drive awareness and interest towards their products to generate sales from their target audience. Through advertising, a retailer attempts to influence their audience to take a specific action